Team 01:Small and Mid-size Enterprises

researchsubject:

SMEs are akey drivers of economicgrowth and futuristic planning and one of the main pillars of development in all countries of the world. SMEs play an important and essential role in social development in variousdeveloped and developing countries, as evidenced by their expansion in manysectors of the national economy. It is one of the driving forces and traditional source of growth and development, Compared to the total number of projects in most countries of the world, theyconstitute the largest proportion.

Topics to bestudied:

1. The marketing perspective of Algerian SMEs in the light of economicglobalizationWithinthis axis, researches are conducted on how to integrate the companyinto the international marketthrough the use of modern marketing systems and strategic marketing adopted by leading institutions. 
2. Technical and material conditions for creativity and innovation in Algerian SMEs.
3. Conditions to increase the efficiency of the marketing performance of small and medium-sized Algerian companies, whetherthey are productive or servicescompaniesadapted to theirspecificities, as well as a focus on the quality of services as aneffective element of competition.
4. identify the conditions of the internationalcompetition and find the determinantsthat control the international competition, particularly in the field of industry and commerce used by international companies.

keywords :Small and Mid-size Enterprises, economicdevelopment, creativity and innovation, self-development, industry, self-sufficiency, competitiveness, economicreforms.